Argan oil comes from the kernels of the argan tree, which grows mainly in the semi-arid regions of southwestern Morocco. Its fine, golden appearance has earned it the nickname “Moroccan liquid gold.” Argan oil's special composition gives it exceptional cosmetic properties. When applied regularly, argan oil has anti-aging effects, hydrating and protecting the upper layers of skin. This helps bring brightness and vitality back to your skin. Argan oil also works wonders on hair, with nourishing and fortifying effects.